The Bell Museum sought a new logo that would encapsulate the visitor experience, emphasizing the themes of discovery and exploration in nature and the animal kingdom. The logo features subtle, hidden shapes of animals and elements of nature, reminiscent of puzzle pieces or views through a lens, conveying the “aha” moments of discovery that visitors encounter.
The brand’s visual identity was expanded across a variety of print and digital platforms, including stationery, brochures, postcards, outdoor banners, and the website. The vibrant and approachable design effectively captured the essence of the museum, helping to boost visitor engagement and significantly increase attendance.
Designed:
• Logo
• Brand style guide
• Print collaterals
• Outdoor signage
• Website
• Logo
• Brand style guide
• Print collaterals
• Outdoor signage
• Website
Client:
Bell Museum of Natural History
Bell Museum of Natural History
Industry:
Education
Education
