In 2020, the Minneapolis Park and Recreation Board (MPRB) launched its comprehensive planning process with the “Parks for All” initiative. This forward-thinking plan will guide MPRB’s organizational policies, programs, services, annual budget, and park improvements through 2036.
To kick off the plan, a compelling logo was designed to capture the community’s attention. A visually engaging flyer was created to raise awareness, showcasing the plan’s key focus areas and encouraging community members to get involved and participate in the initiative.
In addition, a brand style guide was created to ensure consistent and proper use of the logo and other brand elements across all communications, reinforcing a unified identity for the “Parks for All” initiative.
Designed:
• Logo
• Brand style guide
• Flyer
• Infographics/illustration
• Logo
• Brand style guide
• Flyer
• Infographics/illustration
Client:
Minneapolis Park & Recreation Board
Minneapolis Park & Recreation Board
Industry:
Government
Government
