Three Rivers Park District sought to refresh its logo with a design that combines modern elements with a timeless appeal, honoring the legacy of its original brand for generations to come.
The symbol, featuring three strokes, represents the flowing rivers that connect water, land, and natural habitats. Further iterations of the logo incorporated additional icons to highlight three key aspects of the district: golf, parks & trails, and slopes.
The new branding was applied across the Park District’s marketing materials, including maps and newsletters. Inspired by the logo, these design elements helped establish a strong presence and fostered a deeper connection with the community, highlighting the district’s attractions and significance.
Designed:
• Logo
• Brand style guide
• Print collaterals
• Logo
• Brand style guide
• Print collaterals
Client:
Three Rivers Park District
Three Rivers Park District
Industry:
Government
Government
